Beginning with your website, it's vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.
First Impressions Count
Let's face it - we live in a world where people Google GOOGL -2.10% before they shop, visit online review sites like Yelp YELP -2.97% before they buy and "check-in" via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They're likely to dismiss you entirely, as well, should they believe your website doesn't reflect the kind of experience your business - or a business like yours - should offer.
Window Shopping Isn't What It Use to Be
Strolling down your local Main Street isn't the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo YHOO -2.11%, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website - but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can't hurt, either, but only include these if you are actually active on social media.